Starbucks Organizational Profile Starbucks - 2061 Words

Running head: STARBUCKS? ORGANIZATIONAL PROFILE 1 2 10 STARBUCKS? ORGANIZATIONAL PROFILE Starbucks? Organizational Profile Carol Cartagena-Rivera University of Louisville Dr. Bradley Carpenter Leadership Skills, ELFH 490 May 27, 2015 Starbucks? From a Different Perspective The purpose of this paper is to analyze and put into perspective Starbucks? as an organization using Bolman and Deal?s (1997) Symbolic and Human Resources frames. As we look into this organization?s structure we will also do some research into its weaknesses, strengths, opportunities and threats (SWOT). Symbolic Frame Starbucks began with a single store in Seattle?s Pike Place Market in 1971, it was named after the first mate in Herman Melville?s Moby Dick,†¦show more content†¦All this was possible due to the vision of Howard Schultz the chairman, president and chief executive officer of Starbucks who brought a little bit of Italy?s coffee bars? romance to the United States and more specifically to the Starbucks? coffee shops. Schultz wanted to ?establish Starbucks as the most recognized and respected brand in the world.? http://www.slideshare.net/malakcigar/human-resource-management-in-starbucks. This organization is very social and environment focused. It?s philosophy as described by Howard Schultz refers to ?we?ve? been building a company with a conscience for? more than four decades, intent on?the fair and humane treatment of our people as? well as the communities where we? do business, and the global environment we all? share.? This is also very symbolic, making the communities aw are of the impact the organization has on the environment and the caring of its workers nurtures a trust in the relationship between the people and the organization. A company?s values ?characterize what an?organization stands for, qualities worthy?of esteem or commitment. Unlike?goals, values are intangible and define a unique?distinguishing character.?Values convey a sense of identity, from boardroom to?factory floor, and help?people feel specialShow MoreRelatedCommunication of Values and Ethics in Strategic Organizational Communication819 Words   |  4 PagesStarbucks organizational structure has been rearranged to better accommodate customer satisfaction. Schultz, CEO of Starbucks announced the expansion of their matrix organization structure. They will operate under four U.S. divisions: Western/Pacific, Southeast/Plains, Northeast/Atlantic and Northwest/Mountain (Schultz, 2008). There are some major advantages for this kind of organizational structure which include maximized communication channels. Once the appropriate adjustments are made, SchultzRead MoreControl Mechanism1660 Words   |  7 PagesControl Mechanisms and the Starbucks Cor poration The purpose of this paper is to identify four types of control mechanisms, feed-forward, concurrent, feedback, and financial, and their application in the Starbuck Corporation. The control mechanisms are compared and contrasted along with determining the effectiveness of these control mechanisms, and examining the positive and negative reactions. Finally, students will explain how these controls affect the four functions of management. ControlRead MoreStarbucks: A business model for success now and in the future1478 Words   |  6 Pagesâ€Å"Starbucks was named after Starbuck, first mate of the whaleship Pequod in Herman Melville’s Moby Dick†¦Starbuck was pluralized for ease of use† (Burks, 2009, p. 1). 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